Wishful thinking vs reality check: Possibilities and limits for development of new products based an renewable ressources

 
The presentation gives an overview over different aspects influencing feasibility of launching new products based on renewable ressources. Technical and regulatory (REACH) factors and their impact on economics are evaluated. It will be discussed which expectations people have are realistic and which are not. The audience will be actively included in this discussions by online surveys. Subsequently current portfolio and future plans of Alberdingk Boley concerning products made from renewable ressources are presented and explained including the findings from the first part oft he presentation.