European market for interior wall coatings and trends in colour delivery

 
Interior wall coatings represent the largest share of demand for decorative coatings across Europe. Using up-to-date data from the new Irfab study on the Global Architectural Coatings Market, the presentation will give an overview of market for interior wall coatings in different European regions. It will also discuss some of the factors that govern the formulation of these coatings in terms of binder choice, gloss levels and colour, and how they differ due to local regulation and consumer preference.