In almost all market segments, the shift towards water-borne coating systems continues unabated [1, 2, 3] and is increasingly affecting markets that were previously dominated by solvent-borne and solvent-free formulations. New water-borne alternatives need to have their flow behaviour adjusted because they can only be used successfully in the context of the rheological profile created for any given application. True, a large number of rheology additives are already available for water-borne systems. However, many of them suffer from major drawbacks, such as difficult incorporation, compatibility problems, dependence of the thickening behaviour on the pH, and the need for a time-consuming, ...