The paints and coatings industry is increasingly training the spotlight on sustainability initiatives, a number of which have been launched all along the value chain. The industry is seeking to reduce environmental pollution by developing new products. The hope is that its efforts will help customers to achieve their own sustainability goals. Often, a key element of these initiatives is the use of renewable raw materials for the purpose of producing bio-based solvents, resins, additives and pigments, etc. However, the fall in prices of petrochemical feedstocks in recent years has made it increasingly difficult to introduce renewable raw ...
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