Why did you decide to start this start-up challenge? The idea to start a competition like this was actually going on for a while. As a company, we have been looking at open innovation. If you look at the coatings industry there has been a bit of plateauing in innovation, because there are so many products and so much ongoing day to day development. So, in that sense we have been looking how we could get a real open innovation project going. With our partner KPMG that was a really natural conversation that we piloted in the other part, the ...
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