European Coatings Journal - 15.01.2019 | PIGMENTS & FILLERS TECHNICAL PAPER


Interest in matt-painted cars ebbs and flows like the tide. For cars matt paintwork is often sold as a design innovation that attracts little purchase interest - with correspondingly minuscule sales figures. Low interest in matt-painted cars surely stems from psychological and practical aspects. People have always valued anything that shines. Shiny denotes fresh and clean. Matt, on the other hand, evokes a used and worn impression, with a hint of mystery too. Vehicles painted matt are still attractive because they draw attention on the road as something special and unique. Their paintwork is not only expensive in comparison to ...
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