"Stronger perception as an international distributor in the market" Dr Gerd Bergmann, Managing Director at Nordmann What are the reasons for the new brand image? The new brand is part of our strategy. First of all, we defined a new and sharpened strategic orientation and decided to change the brand name to Nordmann within this framework. Our strategy includes, among other things, the attributes: Visible, International and Partnership (VIP). The new name is largely due to the "Visible" and "International" brands. When we defined our strategy, it included European coverage. To achieve this, ...
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