1 Digitalisation holds vast opportunities for us throughout the entire value chain. Using digital technologies and data allows us to enhance the efficiency and effectiveness of our processes and creates additional added value for our customers. This enables us, for example, to connect with our customers better and to optimise our service and quality control even further using new data exchange tools. But digitalisation also has a great influence on one of our core competencies - colour and design. It allows colour to be experienced in virtual form. For example, with "Auroom" we offer a tool that digitally visualises coatings ...