Post-pandemic, much has changed in everyone's lives. With more time to consider how we live and work, combined with growing media attention about the environment and a rise in extreme weather conditions, consumers are more conscious than ever about the environmental consequences of what they buy and how it is packaged. Before the pandemic, in 2018, a survey of 7,000 consumers across seven countries - France, Germany, Italy, Poland, Spain, Turkey and the United Kingdom [1] - revealed that 68 % of consumers considered being environmentally friendly more important or very important to them. ...