Mary Ellen Shivetts of PPG agrees to these numbers. "Biobased coatings are an emerging market with approximately 5 % market share", she says. Even though this segment only holds a niche share, it is not neglected by the industry. With rising ecological concerns and increasing consumer awareness for eco-friendly products, bio-based systems are believed to play a larger role in the future. Markus Mechtel of Covestro describes the market for bio-based paints and coatings as follows: "More and more companies along the value chains want to develop solutions to global challenges such as climate change and scarce resources and are ...
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