European Coatings Journal - 15.01.2019 | INDUSTRY NEWS

Allnex partners with Alibaba on e-commerce

Benoit DeBecker, VP Strategy & Commercial Excellence, Allnex We see the launch of our online flagship store as a way to leverage digital technologies to complement our traditional sales channels and expand our market reach. It is about making sure that, with our products, technologies and services, we reach customers in the large but fragmented Chinese market. We also want to use this new communication and sales channel as a tool to cover a wider network of customers such as small to medium-sized companies including in remote areas. ...
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