The agricultural, construction and earthmoving equipment segment (ACE) accounts for some 1.5 % of global paints and coatings volume. As this is a niche market, reliable figures are difficult to obtain. On the previous pages, market research company PRA World estimates the market volume at about 621,000 tonnes. Dietmar Jost of Rembrandtin shares this view, putting the market volume at 625,000 tonnes. "We estimate the global market to be worth EUR 2.6 billion. This corresponds to an average price per kilogramme of around EUR 4.20," he says. According to Jost, the agricultural machinery accounts for roughly one third of volume ...