Changing local political scenarios, weak macroeconomics indicators in several countries are not new events for the South Americans. High cost and difficulties in supplying several raw materials are quite on-going events worldwide and is expected to continue to impact the region. As mentioned in early editions, changes in the South American markets have settled definitively, challenging the survival decisions of coatings businesses. Changes in consumer priorities reached all countries. However, countries supported by stronger and more sustainable economies will advance in consumption quality and products. This has an impact on decisions on new technology ...