1 For architectural paints, customers demand products that are versatile, sustainable and offer high performance - ideally these three properties are combined in one product. Versatile binders - for indoor and outdoor applications, for example - reduce the complexity of paint manufacturers' raw material portfolios and therefore help to increase efficiency. At the same time, we are seeing an increasing focus on sustainability when selecting products and a growing demand for certified eco-labeled products. This is due to stricter regulatory requirements, but also end customers' growing environmental awareness: they demand low-odor products that are free of harmful substances ...