European Coatings Journal - 17.01.2022 | MARKET REPORT

THE RAW MATERIALS GAME

Driven by an extreme shortage of raw materials, the European coatings industry has never before carried out as many formulation adjustments or changes as quickly as it has in the last year and a half. The market situation has forced purchasing departments and labs to become extremely creative and flexible overnight. This is a novelty for what is generally a very conservative industry. Of course, even before the Covid-19 pandemic, there were always paint manufacturers who were always extremely resourceful and flexible. However, they constituted a small, albeit usually financially successful minority. ...
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