European Coatings Journal - 14.02.2025 | Christophe Sabas | INDUSTRY NEWS

"Both the Americas and Asia have significant growth potential."

We have restructured our regions to align with our Green Lights Strategy, which is an integrated business and sustainability strategy that seeks to capitalise on our global market opportunities. By consolidating Europe and Africa into one region, we aim to leverage our strengths and synergies in this mature market. In particular, European countries have similar challenges where we can better draw on synergies. Creating a dedicated region for the Americas will enable us to focus on our growth potential and customer value proposition in this dynamic and competitive market. Asia and Middle East is our region that covers the same ...
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