European Coatings Journal - 15.10.2024 | MARKET REPORT

TRANSFORMATIONAL THINKING: PART 1

He said many things that had a profound effect on me, but the two that still ring in my ears, all these decades later, are the following: A product has to be developed before it's needed, because by the time it's needed, it's too late." Forty years later, Dr Robert Roop, Vice President and Chief Technology Officer of Axalta, indicated in his keynote address to the American Coatings Show held in Indianapolis that he sees six key challenges for the ...
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