Paint and coating technologies are generally well established and widely used, offering few chances for companies to differentiate themselves from competitors. Performance and durability have always been sought after, but consumers are increasingly crying out for environmentally friendly products, as well as antimicrobial solutions to further enhance quality and longevity. This is creating unique opportunities for companies to stay one step ahead, and truly make their product portfolio stand out in the seemingly endless sea of options for consumers. So, what are the trends driving the market in the next five years? Creating more ...