Soft-touch coatings are used across a wide range of markets. They are often based on 2-part polyurethanes. UV curing formulations were tested to produce similar coatings without the disadvantages of isocyanate cure. A range of haptic properties was eventually obtained. Consumers are influenced by the way products look and feel. A customer may spend more money on a product based on a perceived value, as demonstrated in a recent study by California Polytechnic State University. The study found that customers preferred a product packaged in a container with a soft touch coating versus a traditional coating even when ...