The optimisation of emulsion paint formulations is a common task of paint-makers' R&D departments and is dictated by the need to adapt to market requirements and be competitive but, above all, by the rising prices of raw materials and problems with their availability on the market. The need to make formulations less expensive has led to segmentation of commercial architectural emulsion paints, ranging from the premium segment for the most demanding customers, through grading of quality shelves and standard paints available in DIY stores, to the cheapest emulsion paints, often referred to as ceiling or economy products. The ...