There are numerous kinds of associative rheology modifiers on the market for aqueous applications. These standard products offer the possibility to tailor flow characteristics to meet the specific properties of paints, coatings, adhesives and other products based on various binder technologies such as polyurethanes, acrylics, styrene acrylics, vinyl lattices, vinyl ester, etc. Examples of this product class are hydrophobically modified acrylic thickeners (HASE grades), or NiSAT products, which are also known in the market as polyurethane thickeners. Most of these products are available as aqueous liquids for easy handling. Alternatively, powdered versions of certain NiSAT thickeners are available and are ...