1 The whole industry is now driven by two main issues that are two sides of the same coin. Regulatory and legal requirements on the one hand, and the growing trend of customers, users and society as a whole are demanding more sustainable products on the other. In this sense, there are sectors or industries where the use of water-borne products has a stronger position than others. For example, automotive refinish coatings and the 2007 VOC emissions regulation forced the entire European market to switch to water-borne paints a few years ago. Decorative paints are also predominantly water-borne. ...