Every application and every application method calls for a different property profile. The reason is that binders often respond in different ways to different thickeners, while the other components of the formulation, such as tinting pastes, may actually negate all your efforts. And then there are so many possible materials to work with, each with its own requirements. The important thing to bear in mind, though, is that you need to strike a good balance between high-shear and low-shear behaviour. Water is unfortunately a non-Newtonian liquid, which means that its viscosity varies more or less with the shear ...