Two questions, two answers: 1 Climate protection is becoming an important factor for consumers when making purchasing decisions. To what extent do you take the footprint into account when developing binders/ selecting raw materials for architectural paints? 2 What technological trends do you expect to influence architectural coatings in the next five years? 1 Climate protection and reducing the total footprint of architectural coating products is being achieved through a systematic approach to the measurement of carbon emissions and by setting targets for continuous improvement. We have goals in place to actively work on ...