1 Water-borne coatings provide endless possibilities of formulation for which ingredients as binders, pigments, dispersing agents, or rheology modifiers are continuously being developed and improved. One major concern in the coatings industry is titanium dioxide. This unique pigment has not found clear and viable alternatives, despite significant efforts developed in the area. Permanent price volatility and the possible classification of titanium dioxide as a suspect carcinogen have put pressure on coatings and raw materials manufacturers. Therefore, for the next years we expect to see innovations related with the opacity of the paint. New products may be developed as ...