European Coatings Journal - 17.03.2021 | Damir Gagro | ARCHITECTURAL COATINGS MARKET REPORT

ON THE UPSWING

The market for architectural coatings is proving robust in the pandemic. Since the beginning of the Corona crisis, many people have retreated into their homes, and their own four walls have gained in importance. Researchers call cocooning the trend of making one's own home beautiful and comfortable in times of crisis. The market has certainly benefited from changed or adapted leisure behaviour. The current Leisure Monitor shows which activities people in Germany particularly pursue in corona times. In the study, the market research institute GfK, commissioned by the Hamburg-based Stiftung für Zukunftsfragen (Foundation for Future Studies), representative surveyed more than ...
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