European Coatings Journal - 15.01.2020 | Giovanni Marsili | CEPE CORNER

NEED FOR INNOVATION

What is currently on the agenda of the CEPE Board? The TiO is still in the spotlight. How would you rate the past year for the coatings industry? In my opinion, the trend of our market - ie flat - reflects the lack of innovation in paints, especially in the decorative sector, when compared with most other markets. Today more than the past, we feel the need for innovation as the engine of change, and this new trend should start with the sustainable offering of coatings with a visible turnaround in the consumption of resources. Without ...
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