Jan Gesthuizen Editor T +49 511 9910-219 For better or worse, we live in times when appearance is becoming more and more important. This applies not only to the world of Instagram where people are sharing a fantasy version of their lives that must look perfect, it also applies to the world of coatings of agriculture, construction and earth moving equipment. Farmers do not only want good working tractors, they want pretty ones. This is one of the findings of our market report on page 20, where my colleague Damir Gagro has look at the ...