Feel is an often under-appreciated aspect of packaging design - but it can play a powerful role in building a strong brand. Touch is the second most important source of impressions after sight, penetrating our subconscious minds with many more impressions per second than hearing, smell, or taste. So, it's no surprise that 'haptic perception' - exploring and identifying objects by how they feel to the touch - is a significant factor in consumers' decision-making. The ability to put a captivating haptic experience in consumers' hands can be game-changing for brands and their production partners. Not only do ...